American Humane Association - ad

This ad was created for a course project. The purpose of this project was to create an effective ad with strong copy writing. This ad is created from the perspective of the dog with the intention of playing on the heart strings of the audience.

This final ad uses a strong image to draw in viewers. The copy that I wrote for this ad was intended to pull at the heart strings of the viewer and compel them to visit the AHA to hopefully adopt a pet of their own. This was intended to be used on multiple platforms and with multiple version of the ads created featuring different animals with their AHA stories.

Ad displayed in outdoor mock up setting.

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