Click on the image above to view the Confection Connection Style Guide
Excerpt from the Confection Connection Style Guide showing the final logo and alternatives. The colors chosen for the logo were picked for fun and sweet colors often associated with candy. The Cs from Confection and Connection were used to form a lollipop for the logo.
Excerpt from Confection Connection Style Guide featuring the imagery and textures that were used during the rebrand process. These were represented by traditional candies that most people grew up on like rock candy, jelly beans and lollipops.
Confection Connection Style Guide mock up