The brand project book starts out with a strong quote to set the tone of the overall feel of the book. This spread also features the table of contents for the project book and gives you an overview of the contents that is enclosed inside.
This spread give an glimpse into the target demographic for the brand. This is a very important aspect of the brand as it sets the tone for the types of mixed media that will be used to garner the attention of the potential customers. It also contains a fun "selfie" of a couple in the demographic range at the campground.
This spread contains the proposed brochure and magazine ads that were created for Mini Maisons Campground. Each have a very specific function which can be found in the descriptions for each asset.
Brand Book mock up